Sunday 3 February 2013

Task 1 Research and planning (Task 5 extension)

Pick 3 websites:
  • NGO
  • Private sector
  • Public sector 
What's the website purpose?
Navigation issues
Drop down menues
Text boxes
Buttons
Font
Accessibility (languages)
Search engine
Logo
Online services



Oxfam (NGO)

The purpose of the website is to provide a lot of information about the organisation and its services. The purpose of the website is to inform and sell products to its customers. It has some main buttons on the home page, which lead to many other pages with information about Oxfam. The website has a 'shop online' button, which means it sells products to its customers. They put a search engine on the website because it contains much information and its easier for the visitors to find the pages they're interested in. The visitors can also sign up for email updates. The website contains many pages which persuade people to donate and help other people in need. The website has information about fundraising, volunteering, festivals, opportunities for young people, work and partnership with the organisation. On each page of the website there are many other pages with information about the Oxfam trustee, campaign groups, emergency response, issues they work on and the countries they work in. There is a 'shop online button' which leads to the products that the website sell to its customers. The visitors can shop by category, including women's clothing, kids' clothing, books, household, music, films and video games, stamps and coins, art and photography, toys and games, bridal, and vintage products.
The website has many different colours. The main colour is green, but also they use orange, white, yellow, red and blue and many others. Oxfam logo is made with green letters and a green circle. They put different pictures on the pages and the website contains many videos and some statistics, which help people to understand the information easier. They use simple font style for the text, so anybody can read it without an effort. They use mostly black colour for the letters and the background is white, the headings are bold and with different font style, but it is still easy to read the text. They use some different colours for for the main articles, green text is used on a white background, white text on orange and green background, for the 'sale' page white text is used on red. There is a search engine for the pages and there is also a 'shop finder' engine, so the visitors can use it to find the nearest Oxfam shop.




http://www.oxfam.org.uk/


BBC (public sector)

The main purpose of the BBC website is educational. It informs its visitors with the news. It also has information about the weather, sports, television, and radio. It has links to entertainment pages, lifestyle and knowledge. It is easy to find information, news and pages, you are interested in, using the search engine at the right corner of the page. It is easy to find the most popular news. Visitors can access the pages with only one click with the right button of the mouse. On the very beginning of the home page there is day, date and time, and five day forecast for the weather. Also on the main page there are links to many other pages, including information about the BBC, BBC trust, food, health, history, learning, music, nature, science, and travel news. People from many different countries can access the BBC website and change the language if they want to. The news and the information is going to change, depending on the country and the language of the visitor. Different people are interested in different things and news, so the BBC website provides different kind of news for everyone. It has news and analysis in 27 languages. In the news there are special reports and news about the UK, England, Wales, Scotland and the World news. On each page there are different areas of the country, so people can find information about their own city. The British Broadcasting Corporation is the world's largest broadcaster. The logo of the BBC is very simple. It uses black and white and it is made from 3 black squares with white letters on each of the squares. The design of the website is very simple. Not many colours are used, but the website is very effective in its simple way. The website contains many pictures for the different topics and news. It also contains many videos and audio files, which help the visitors to understand the information easier. Visitors can see the headings in bold capital letters and the subheadings are with different colours, mostly in red or dark pink. Many colours are used on the pages, blue letters are used on white background, white letters on black and black letters on yellow, but the colours are very eye-catching and it looks very interesting.



http://www.bbc.co.uk/


Amazon (private sector)

Amazon.com is a commercial website and its main purpose is to sell products, which are upload on the pages of the website by different people. It also contains information about the website and what it does, but it is not as that much as the selling products. The website contains many links which are easy to be followed. On the home page there is 'shop by department', below it there are other pages and people can find the product they want to buy, including books, music, games, films and TV, electronics, home and garden, clothes, shoes, watches, and many others. Each button leads to variety of products and features. On the home page there is a search engine, so it is easy for the visitors to find the product, which they are interested in. People from different countries can access the website. People from Brazil, Canada, France, China, Italy, Germany, Spain and United States can access it, sell and buy products. There is a basket on the page, where people can put all the items they want to buy.
The website contains many pictures and photos of each product. There is a lot of space between the pictures, so people don't get confused when they open the pages.
The Amazon logo is very simple. It has only black letters and orange arrow below the text. The design of the website is also very simple. The background is white and text is simple with black, dark grey and blue letters. The prices of the products are with red colour so they are more out-standing when the visitors look at the pages. There is information for each product and people can leave a comment about it below. Not many colours are used but the website is very effective and many people visit it.



http://www.amazon.co.uk/


There are many online services in many websites. But more of them sell products, so people can easily buy items without any effort. People can pay by a debit or a credit card. The difference between these cards is that the debit card already has your own saved money and the credit card allows you to get money from your account and give it back later. Most people use a PayPal account to buy products. PayPal is the the most safety method to make an online payment. People can register their credit or debit card with PayPal. The registration is easy and it is very useful for people who don't want to put the pass code of their card every time they buy an item. Paypal has already all the information about the credit or the debit card and it is not necessary to enter the information again. When people buy a product they need to enter only the email and the password of the registration in PayPal.

Internet security is also very important for the security of a company or only one person. Its objective is to establish rules and measures to use against attack over the internet. Different methods have been used to protect the transfer of data. Different types of security, firewalls and antivirus programmes help to secure the communication and all the information on the internet.


Task 5 extension

In this part of the assignment I am going to compare the use of image, the use of video and the use of text on each of the websites. The websites I chose to write about are from Task 1. They are Amazon, Oxfam and BBC. 

The three websites use different colours and the three of them are very simple and easy to use. The three websites use white background for a main colour, because it is easy to read a text on white background. The websites have different purposes. The Oxfam website provides a lot of information about the organisation and what services it provides. The main purpose is to sell products. 
The three websites use lots of images to show better what their purposes are and to help visitors to understand the information easier. BBC website contains more videos than Amazon and Oxfam. Almost each of the news has a video attached to it. Amazon has more pictures than the other two websites because it shows what each product is and for each of them there are more than one picture. The website doesn't need videos to show the products. The websites have search engines on the home pages so the customers can find easily what they need. The BBC website use more text than Oxfam and Amazon. It contains many news and also has information about the weather, sports, television, and radio. It contains links to entertainment pages, lifestyle, and knowledge. Amazon doesn't use so much text because it contains information only about the products it sells. Oxfam uses text to give information about the donations and the company's activities but it doesn't use as much text as the BBC website. 
The three of the websites contain many different pages but the navigation from one page to another is very easy to be used. For example, to find the weather in the BBC website all you need to do is to click once on the ''Weather'' link. If you want to read the sports news you need to click on ''Sport'' link. On each page there are many other pages you can use to read more information and news. The purposes of the websites are different and the three of the businesses are from different sectors but the websites are very eye-catching, very effective and many people visit them.

3 comments:

  1. Unit 12 P1
    Amazon, BBC and Oxfam representing the three different sectors all well described in relation to their online activity. Good research and well referenced too.

    U12 M2 Oxfam, BBC and Amazon’s websites all compared. Your analysis of use of video, and images was really well done. Impressive work

    ReplyDelete
  2. U12 P2 Amazon, BBC and Oxfam representing the three different sectors all well described in relation to their online activity in terms of purpose and functionality. Very good research, very well referenced too.

    ReplyDelete
  3. U12 M3
    You discussed how it can improve communication with customers and increase profits while controlling costs well.

    ReplyDelete